Kusumadewi, Rita, Prodi Perbankan Syariah Fakultas Syariah dan Ekonomi Islam IAIN Syekh Nurjati Cirebon, Indonesia

• Vol 7, No 2 (2015) - Articles
  Pelaksanaan Emotional Marketing melalui The Emotional Es sebagai Pembentuk Loyalitas Pelanggan
  Abstract  PDF
• Vol 7, No 1 (2015) - Articles
  Pengaruh Kreasi Nilai: Function/Instrumental Value, Experiental/ Hedonic Value, Symbolic/ Expressive Value dan Cost/Sacrefice Value terhadap Loyalitas Pelanggan
  Abstract  PDF

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