EKSISTENSI LPP RRI MATARAM BERDASARKAN TEORI NICHE

Andi Tamrin(1*),


(1) Universitas Islam Negri Sunan Kalijaga Yogyakarta
(*) Corresponding Author

Abstract


Abstract
The level of competition of radio stations in NTB in the past few years has increased considerably with the presence of private radio. LPP RRI Mataran as a government radio, so naturally it must be able to compete and at the same time maintain its existence as a public broadcasting institution. This research uses descriptive qualitative research methods. By using Niche theory, LPP RRI Mataram can compete, while at the same time being able to maintain its existence as a public broadcasting institution because it can fulfill three major components to be able to compete with other industries. The three components are capital, advertisers who can support the survival of LPP RRI Mataram, namely from the state budget and regional budget. types of content, pro1, pro2, and optimize audio and video streaming technology resources and RRI Play, beyong. types of audience, the entire NTB community.


Keywords


LPP RRI Mataram, Existence, Niche Theory.

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References


F.Anita Herawati dan Setio Budi HH, “Ekologi Media Radio Siaran di Yogyakarta “Kajian Teori Niche Terhadap Program Acara Radio Siaran di Propinsi Daerah Istimewa Yogyakarta”, Ilmu Komunikasi, Vol. 4, Nomor 2.

Jualiansyah Noor, Metodologi Penelitian, Kencana prenada Group

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Masduki, Radio Siaran dan Demokratisasi, Yogyakarta: Jendelah.

Muhamad Mufid, Komunikasi Regulasi & Penyiaran diterbitkan Atas kerja Sama Dengan UIN Press

Suryadi, “Pengertian Eksistensi”, dalam http://digilib. Unila.ac.id. diakses pada 5 November 2019




DOI: 10.24235/orasi.v10i2.5217

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